The very best bikes, kit & equipment we review on road.cc

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What’s it all about?

We test a lot of stuff on road.cc, and we like to think our reviews are among the most authoritative and in-depth that you’ll find. Each month we curate the very best products that we review into a the road.cc recommends section of the website. It's the go-to list of the best bikes, clothing and accessories for every type of rider.

Each month we update this section with new bikes and products, and every month we broadcast this list across our websites, to our social media audiences and to our newsletter database. At the end of the year this culminates in our annual awards where we announce the award-winning bikes, clothing, accessories and more in our virtual prize-giving ceremony.

 

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How do we pick our road.cc recommended products?

It’s not just a case of adding up all the numbers and that’s that. Every month is different, and there’s always an editorial discussion about the pros and cons of the contenders, and the mix of products that will be added. Of course a product has to have done well in the first place, but there’s a huge amount of experience among our reviewing team and it’s important to get everyone’s thoughts on what gets our ultimate seal of approval. Every recommended product has the full backing of our editorial team and the road.cc recommends section will feature prominently on the site.

Each year we’ll look back over the products that we’ve recommended, and we’ll use that pool to hand out the annual awards, we’ll also feature themed lists based around popular bike categories, and seasonal clothing and accessories too.

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4.2 million
Monthly Community Reach
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3.1 million
Monthly PAGE VIEWS
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6.3 million
Annual Video Views
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Standing out from the crowd

The products selected for road.cc recommends are featured in a separate section of the road.cc website, this has its own branding and layout, and is clearly linked to from the main road.cc homepage, and links back to the original review on road.cc where's it's clearly marked as a road.cc recommends product. The road.cc recommends section is updated monthly with new products.

Promote your road.cc recommended product
P1

Promotion of review on our social channels

Newsletter promotion of the review

Logo licence 

Total: £1,000

Package 2

Promotion of review on our social channels

Newsletter promotion of the review

Logo licence

Social edit of your award-winning product (30-60 seconds, using stills only)

Total: £2,500

Package 3

Promotion of review on our social channels

Newsletter promotion of the review

Logo licence

Social edit of your award-winning product (30-60 seconds, using stills only)

Homepage takeover - Friday - Sunday

100k Display impressions on road.cc

Total: £4,500

Talk to us

Get in touch with us today to discuss any of the packages available.

Nathalie Adams-Webber - Commercial Director
+44 (0)7807 126025
nathalie.adams-webber@fat.digital

Chelsea Speakman - Account Director
+44 (0)7923 293080
chelsea.speakman@fat.digital

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