Which ads do you need to send us?

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road.cc audience hero
Picking the correct banners

The banner ads you'll need to send us will depend on the campaign you have booked with the commercial team. The tables and examples on this page show the various banner sizes for: standard display campaigns, homepage takeover campaigns and solus newsletter ads.

Please take note of the dimensions (shown in pixels), the maximum file size limits and the accepted formats, shown below each of the tables. It's important for us to stick to the file size limits to ensure quick page loading speeds.

The tables also provide information on which devices the various banners display on, as well as which websites they apply to. If you have any further questions then don't hesitate to hit the button below to contact us for help.

Gravel race
Run of site campaigns

Run of  site campaigns include our standard banner sizes running site-wide for a set time period to deliver an agreed number of impressions. Please refer to the table and supply as many different formats as possible for your chosen site, so we can optimise your campaign and make sure you get the best results possible.

Banner name Size
(w x h)
Max file size Appears on (device type) Appears on (website)
MPU 300x250 pixels 100kb Desktop,
tablet,
mobile

road.cc.
off.road.cc,
ebiketips

Half page 300x600 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Billboard 970x250 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Leaderboard 728x90 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Sticky Skyscraper 160x600 pixels 100kb Desktop road.cc, off.road.cc
Mobile leaderboard/ Sticky mobile footer 320x50 pixels 80kb Mobile road.cc.
off.road.cc,
ebiketips
640x200 640x200 pixels 100kb Desktop off.road.cc
1280 x 260 1280x260 pixels 150kb Desktop off.road.cc

 

Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.

MPU comp
MPU
Half Page comp
Half Page
Billboard comp
Billboard
Leaderboard
Leaderboard
Sticky Skyscraper comp
Sticky Skyscraper
Mobile Leaderboard comp
Mobile Leaderboard
Sticky Mobile Footer
Sticky Mobile Footer
1280 x 260 comp
1280 x 260 banner
640 x 200 comp
640 x 200 banner
Roadblock Campaigns

Roadblock campaigns involve running our standard banner sizes along with background skins displaying all at once when they appear in the ad rotation. These can be run site-wide, or target a specific section of the site or content type, and run for a set time period to deliver an agreed number of impressions in that time. Please refer to the table and supply as many different formats as possible for your chosen site, so we can optimise your campaign and make sure you get the best results possible.

Banner name Size
(w x h)
Max file size Appears on (device type) Appears on (website)
MPU 300x250 pixels 100kb Desktop,
tablet,
mobile

road.cc.
off.road.cc,
ebiketips

Half page 300x600 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Billboard 970x250 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Leaderboard 728x90 pixels 150kb Desktop,
tablet
road.cc.
off.road.cc,
ebiketips
Sticky Skyscraper 160x600 pixels 100kb Desktop road.cc, off.road.cc
Mobile leaderboard/ Sticky mobile footer 320x50 pixels 80kb Mobile road.cc.
off.road.cc,
ebiketips
640x200 640x200 pixels 100kb Desktop off.road.cc
1280 x 260 1280x260 pixels 150kb Desktop off.road.cc
Site skins (large) Two 390 x 1200 'skyscraper' graphics. 170kb Desktop road.cc
Site skins (small) Two 200 x 1200 'skyscraper' graphics, for visibility on smaller screens. 170kb Desktop road.cc

 

Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.

Takeover Campaigns

A site, or homepage-only, takeover requires several ad formats working in combination with one another; site background skins, a billboard, a MPU and leaderboard banners. These run for a set time period and occupy a targeted section of the website, with the aim obtaining the maximum amound of impressions and brand impact.

Site background skins only appear on desktop view, please provide both the large and small sized skins banners, this will ensure that the banners have maximum impact on different sized screens/browser windows. Due to the large variety of screens and browser windows being used to view the site there will inevitably be some cropping of background skins so please ensure that key information, branding and calls to action are kept as close to the website content as possible and preferably near the top of the banners.

Currently background skins are only available on road.cc.

Ad position Size (w x h) Max file size
MPU 300x250 pixels 100kb
Billboard 970x250 pixels 150kb
Leaderboard 728x90 pixels 150kb
Mobile leaderboard 320x50 pixels 80kb
Site skins (large) Two 390 x 1200 'skyscraper' graphics. 170kb
Site skins (small) Two 200 x 1200 'skyscraper' graphics, for visibility on smaller screens. 170kb

 

Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.

Desktop HPTO comp
Desktop homepage takeover
Mobile HPTO comp
Mobile homepage takeover
Solus Newsletter Advert

A solus advert unit that sits in the central flow of the newsletter content, the road.cc newsletter is sent out to our subscriber list twice a week, on Tuesday and Fridays. The off.road.cc newsletter is sent out weekly on a Friday afternoon.

Ad position Size (w x h) Max file size
Newsletter 600x200 pixels 150kb

 

Accepted Formats: .gif, .jpg, .png.

Newsletter ad comp
Solus newsletter advert