Which ads do you need to send us?
The banner ads you'll need to send us will depend on the campaign you have booked with the commercial team. The tables and examples on this page show the various banner sizes for: standard display campaigns, homepage takeover campaigns and solus newsletter ads.
Please take note of the dimensions (shown in pixels), the maximum file size limits and the accepted formats, shown below each of the tables. It's important for us to stick to the file size limits to ensure quick page loading speeds.
The tables also provide information on which devices the various banners display on, if you have any further questions then don't hesitate to hit the button below to contact us for help.
Run of site campaigns include our standard banner sizes running site-wide for a set time period to deliver an agreed number of impressions. Please refer to the table and supply as many different formats as possible for your chosen site, so we can optimise your campaign and make sure you get the best results possible.
| Banner name | Size (w x h) |
Max file size |
|---|---|---|
| MPU | 300x250 pixels | 150kb |
| Half page | 300x600 pixels | 150kb |
| Billboard | 970x250 pixels | 150kb |
| Leaderboard | 728x90 pixels | 150kb |
| Sticky Skyscraper | 160x600 pixels | 150kb |
| Mobile leaderboard/Sticky mobile footer | 320x100 pixels | 100kb |
Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.
Roadblock campaigns involve running our standard banner sizes along with background skins displaying all at once when they appear in the ad rotation. These can be run site-wide, or target a specific section of the site or content type, and run for a set time period to deliver an agreed number of impressions in that time. Please refer to the table and supply as many different formats as possible for your chosen site, so we can optimise your campaign and make sure you get the best results possible.
The background skins require some basic design and layout work to ensure they work effectively with the site content and user screen sizes, all the information can be found here, if you require any additional guidance then please contact us and we can advise.
| Banner name | Size (w x h) |
Max file size |
|---|---|---|
| MPU | 300x250 pixels | 150kb |
| Half page | 300x600 pixels | 150kb |
| Billboard | 970x250 pixels | 150kb |
| Leaderboard | 728x90 pixels | 150kb |
| Sticky Skyscraper | 160x600 pixels | 150kb |
| Mobile leaderboard/ Sticky mobile footer | 320x100 pixels | 100kb |
| Skins (.jpg/.png/.GIF only) | 2560x1440 pixels | 250kb |
Accepted Formats: .gif, .jpg, .png, HTML5, standard 3rd party tags.
A site, or homepage-only, takeover requires several ad formats working in combination with one another; site background skins, a billboard, a MPU and leaderboard banners. These run for a set time period and occupy a targeted section of the website, with the aim obtaining the maximum amount of impressions and brand impact.
Site background skins only appear on desktop view, due to the large variety of screens and browser windows being used to view the site there will inevitably be some cropping of background skins so please ensure that key information, branding and calls to action are kept within the 'safe zones' outlined in the spec linked below. Please don't hesitate to contact any of our team if you have any queries.
Currently background skins are only available on road.cc.
A solus advert unit that sits in the central flow of the newsletter content, the road.cc newsletter is sent out to our subscriber list twice a week, on Tuesday and Fridays. The off.road.cc newsletter is sent out weekly on a Friday afternoon.
| Ad position | Size (w x h) | Max file size |
|---|---|---|
| Newsletter | 600x200 pixels | 150kb |
Accepted Formats: .gif, .jpg, .png.
