Home to the UK’s largest cycling community
With an audience of over 5 million dedicated cyclists every month our digital media portfolio covers cycling in all its flavours: road, mountain, gravel, e-bikes across a range of platforms via web, video, and podcast all projected across our suite of social media outlets.
With our expertise we can deliver your message to a vast number of cyclists using our multi-platform reach, or zoom in on a niche to target just the right cyclists.
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The go to website for cyclists everywhere for over 18 years. road.cc’s winning combination of honest, authoritative buying advice and original news and comment regularly attracts an audience of two million unique users a month. Its mission is to cater for every type of cyclist that rides on the road. No matter what their budget or level of riding experience: commuters, sportivists, racers, tourers and every other sort of two wheeled pedalling adventurer has a home here.
When tyres leave tarmac off.road.cc takes over… mountain bikes and gravel bikes (and increasingly the electric versions of both) are off.road.cc’s speciality. Plus of course all the kit and clothing to go with all forms of gravel, grit and gravity riding. Whatever your budget off.road’s mission is to help you find the best bike, equipment and accessories to power your next off-road adventure whether it’s your first, or your hundred and first.
E-bike use has boomed in the last few years and ebiketips has been there providing independent and authoritative advice backed up with the latest e-bike news to help buyers research their purchase and make informed buying decisions in this rapidly changing world of batteries, motors and bike types.
Reviews, buying advice and e-bike product and consumer news are what ebiketips delivers. The site has enjoyed rapid organic growth since its launch and has entered an exciting new phase with a dynamic editor and a beefed up writing team on a mission to bring you the best micro-mobility buying advice on the web.
Our events division giving cycling brands, manufacturers, and distributors simple, effective access to product testing, audience research, and event activations. We simplify event logistics by coordinating with key organisers, securing sponsorships, demo opportunities, and brand presence at leading rides and festivals. We can also promote events with F-At Digital’s other brands—from vertical and long-form video to sponsored content, digital campaigns, podcasts, and social amplification.
Whether it’s a new product launch, running a field test, or gathering market insights, BikeLive connects brands directly with the riders that matter most.
F-At Digital delivers trusted, authoritative, independent buying advice, news, reviews, videos and podcasts across its portfolio of websites and social media channels, as well as live experiences.
These include: road.cc, the UK’s largest road cycling website; off.road.cc – the UK’s fastest growing mountain bike and gravel website; ebiketips – the UK’s longest running and e-bike site; and Bike Live – the first choice for two-wheeled event management. Authority and integrity are the foundations on which our continuing success is built.
If you’re looking to talk to cyclists in the UK, whether commuting, recreational, sporty, or urban and all those riders who cross categories or are in between, then F-At Digital is the place to start that conversation.
However you want to reach our audience of committed bike riders, we can help you do it effectively. We understand that every brand has different goals and budgets, which is why we create integrated solutions tailored specifically to you. Whether it’s a sponsored video or feature, an event, digital advertising or a tightly targeted creative solution, we’ll deliver a bespoke package designed to achieve the results you want.
We can offer:
- Sponsored advertorial features
- Bespoke sponsored video content
- Vertical video content for social media
- Video integrations
- Digital advertising - including: mixed campaigns,roadblocks and contextual targeting
- Takeover campaigns
- Podcast advertising and features
- Data capture competitions
- Newsletter advertising and sponsored posts
- Events, demo days and rideouts
- ...and even more creative solutions!
